Dance Festival
Art direction Grapic DesignMotion Design
In this project, the goal was to create the visual identity and main applications for a Dance festival.
The visual identity created represents the main elements of dance, such as movement, space, color and rithm by using basic geometrical shapes with different compositions and colour paletes.
The main application, shows a “parade” of shapes in a neutral palete and an ordered composition to represent balance and control, at the same time that shows the variety and richness.
For each dance category or style, the composition and use of the geometric shapes,as well as the colour combination, highlights some of the most recognisable characteristics to represent this.
